Important Kantar & CPS GfK communication on Europanel collaboration Read More

Strategic Planning Toolkit

Tools, applications and advice to help you identify and prioritise long-term growth opportunities

Helping to answer your key questions

  • Which countries offer the greatest growth potential?
  • Which categories should I enter or exit?
  • Emergent channels and e-commerce – are they relevant to me?
  • Which demographics are growing and where is future risk?
  • Where will I get the biggest return on my investment?