CONTINUE
Using intelligence
to create brand growth
Europanel is a non-exclusive contractual collaboration that brings together the world's leading household complementary purchase panels. We unlock sustainable brand growth by connecting our partners' purchase panels and consumer behaviour experts with your brand.
This gives you a deep, integrated understanding of actual human behaviour. By connecting shopper insights with brand strategy we enable our clients to adapt to change and find sustainable strategies for growth.
This gives you a deep, integrated understanding of actual human behaviour. By connecting shopper insights with brand strategy we enable our clients to adapt to change and find sustainable strategies for growth.
Insights
The latest news and thought leadership from our experts on brand growth.
FMCG Barometer
Understand how macroeconomic trends are affecting consumer behaviour.
Consumer Index
Get a snapshot of consumer profiles around the world and how they are changing over time.
Who Cares? Who Does?
Explore global research on Sustainability and Health and their effect on consumers.
INTELLIGENCE LED GROWTH
- Unrivalled global footprint through the Europanel Collaboration
- Bigger, better, trusted consumer panels
- World's largest panel databases on purchase behaviour
SHAPING THE FUTURE
- Sustainable growth
- More innovation
- More investment
- More opportunities
WORKING TOGETHER
- Deep expertise through the Europanel Collaboration, its partners and affiliates
- Global perspective, local knowledge
- We help activate strategy, based on facts
Where the Europanel Collaboration can help...
The impact of macro trends on shopping behaviour
Macro factors are uncontrollable yet significantly influence shopping behaviour and brand performance.
Understanding trends like inflation, sustainability, health, unemployment, interest rates, aging population and their effect on shopper behaviour is critical.
By integrating external macro-economic data with our partners’ shopper data, you can benefit from a comprehensive view of global and regional shopping dynamics, understand the impacts on different shopper groups, and make informed planning decisions for your business.
How do I prove sustainability matters?
Considering competitive pressure, regulatory frameworks and public opinion around sustainability, where are the best opportunities to drive growth?
By understanding the varying eco-mindsets of shoppers, our clients adapt their brand strategy to attract buyers with different needs.
They can build a consistent global approach to integrate sustainability into brand strategy, to tailor communications to inform shoppers about their sustainability features, to design innovation to drive consumer engagement and to enable manufacturers and retailers to achieve their sustainability goals by working together.
How does Health influence shopper behaviour?
With an aging population and increasing environmental concerns, health has never been as important to brands as today.
By understanding which health issues matter to shoppers and how they have an impact on shopping behaviour, our clients can build their health credentials and develop shopper-led growth strategies.
Our clients benefit from data-driven approaches to enhance their product development and brand strategy to maximise ROI. A clear assessment of their product portfolio measuring current performance allows them to optimise fit with harmonised global shopper segments and to activate their strategy tailored by market needs.
How do brands grow?
Sustained growth is the goal for every brand. However, there are many different elements which influence a brand’s performance, making it complex to identify which strategic levers will bring the best outcome.
Many leading brands have sought guidance from Europanel and its partners over the past 60 years. We have helped them navigate the complexities of brand growth, by creating clear frameworks specific to their brands. By studying how similar brands have found growth historically, using 20+ years of consumer data, we can identify what specific actions brands can take to ensure success.
How do I grow my category?
Understanding your category is essential for activating brand growth and developing mutually beneficial manufacturer-retailer relationships.
How do shoppers purchase the category? What are the entry points and different needs? What segments exist and what opportunities are there to increase shopper/basket conversion? Which products are essential to reach category buyers efficiently and which are complementary?
These are just some of the questions where we have helped our clients, often through the identification of discrete shopper groups based on actual purchasing behaviour.
Who should I target and how?
Segmentation is a powerful means of focusing an organisation on consumer needs to maximise brand growth.
Our clients benefit from a harmonised, cross-country approach that takes both attitudinal and behavioural single-source data into consideration. This provides a powerful means of defining the critical consumer groups within your category, and the most important ones for your brand to attract and retain.
By approaching segmentation from a multi-country lens, our clients are also able to benefit from consistency in internal language and approaches to maximise their organisational impact.
Are my innovation efforts meeting their potential?
Brands require continuous innovation to attract and retain consumer interest. How do you know whether your innovation efforts are successful?
Our clients benefit from some of the deepest longitudinal consumer panel datasets on innovation, as well as extensive thought leadership to help improve their innovation process. They can understand what matters most to consumers to shape innovation efforts, as well as to track launch data versus competitive and historical benchmarks to set and measure against targets.
Are my brands cannibalising each other?
Owning and operating multiple brands can maximise reach and help to win more buyers from competitors.
Our clients benefit from a practical, globally harmonised approach to help identify which brands are discrete and which brands compete to attract certain consumer groups. This allows for more effective portfolio strategies to be developed, maximising brand growth and business ROI.
Where are people shopping, and why?
The channel & retail landscape is always changing. ‘Brick & Mortar’ channels still dominate, but shoppers are changing their ways with new opportunities coming (omnichannel/polychannel) and going (rapid delivery).
Our clients benefit from the consistent reporting of cross-channel purchasing globally, providing holistic insight into channel and retailer development; helping brands understand which channels offer the biggest opportunities, and how to play there.
How do people shop and why?
Understanding shopper behaviour is critical to attracting more buyers and developing effective strategies.
Our clients benefit from clear guidance to understand why shoppers behave in the way they do? What factors are attracting new buyers to my brand? Which types of shopping trip are most valuable to my brand? How is shopper behaviour changing? How do you maximise your brand’s value potential?
The impact of macro trends on shopping behaviour
Macro factors are uncontrollable yet significantly influence shopping behaviour and brand performance.
Understanding trends like inflation, sustainability, health, unemployment, interest rates, aging population and their effect on shopper behaviour is critical.
By integrating external macro-economic data with our partners’ shopper data, you can benefit from a comprehensive view of global and regional shopping dynamics, understand the impacts on different shopper groups, and make informed planning decisions for your business.
How do I prove sustainability matters?
Considering competitive pressure, regulatory frameworks and public opinion around sustainability, where are the best opportunities to drive growth?
By understanding the varying eco-mindsets of shoppers, our clients adapt their brand strategy to attract buyers with different needs.
They can build a consistent global approach to integrate sustainability into brand strategy, to tailor communications to inform shoppers about their sustainability features, to design innovation to drive consumer engagement and to enable manufacturers and retailers to achieve their sustainability goals by working together.
How does Health influence shopper behaviour?
With an aging population and increasing environmental concerns, health has never been as important to brands as today.
By understanding which health issues matter to shoppers and how they have an impact on shopping behaviour, our clients can build their health credentials and develop shopper-led growth strategies.
Our clients benefit from data-driven approaches to enhance their product development and brand strategy to maximise ROI. A clear assessment of their product portfolio measuring current performance allows them to optimise fit with harmonised global shopper segments and to activate their strategy tailored by market needs.
How do brands grow?
Sustained growth is the goal for every brand. However, there are many different elements which influence a brand’s performance, making it complex to identify which strategic levers will bring the best outcome.
Many leading brands have sought guidance from Europanel and its partners over the past 60 years. We have helped them navigate the complexities of brand growth, by creating clear frameworks specific to their brands. By studying how similar brands have found growth historically, using 20+ years of consumer data, we can identify what specific actions brands can take to ensure success.
How do I grow my category?
Understanding your category is essential for activating brand growth and developing mutually beneficial manufacturer-retailer relationships.
How do shoppers purchase the category? What are the entry points and different needs? What segments exist and what opportunities are there to increase shopper/basket conversion? Which products are essential to reach category buyers efficiently and which are complementary?
These are just some of the questions where we have helped our clients, often through the identification of discrete shopper groups based on actual purchasing behaviour.
Who should I target and how?
Segmentation is a powerful means of focusing an organisation on consumer needs to maximise brand growth.
Our clients benefit from a harmonised, cross-country approach that takes both attitudinal and behavioural single-source data into consideration. This provides a powerful means of defining the critical consumer groups within your category, and the most important ones for your brand to attract and retain.
By approaching segmentation from a multi-country lens, our clients are also able to benefit from consistency in internal language and approaches to maximise their organisational impact.
Are my innovation efforts meeting their potential?
Brands require continuous innovation to attract and retain consumer interest. How do you know whether your innovation efforts are successful?
Our clients benefit from some of the deepest longitudinal consumer panel datasets on innovation, as well as extensive thought leadership to help improve their innovation process. They can understand what matters most to consumers to shape innovation efforts, as well as to track launch data versus competitive and historical benchmarks to set and measure against targets.
Are my brands cannibalising each other?
Owning and operating multiple brands can maximise reach and help to win more buyers from competitors.
Our clients benefit from a practical, globally harmonised approach to help identify which brands are discrete and which brands compete to attract certain consumer groups. This allows for more effective portfolio strategies to be developed, maximising brand growth and business ROI.
Where are people shopping, and why?
The channel & retail landscape is always changing. ‘Brick & Mortar’ channels still dominate, but shoppers are changing their ways with new opportunities coming (omnichannel/polychannel) and going (rapid delivery).
Our clients benefit from the consistent reporting of cross-channel purchasing globally, providing holistic insight into channel and retailer development; helping brands understand which channels offer the biggest opportunities, and how to play there.
How do people shop and why?
Understanding shopper behaviour is critical to attracting more buyers and developing effective strategies.
Our clients benefit from clear guidance to understand why shoppers behave in the way they do? What factors are attracting new buyers to my brand? Which types of shopping trip are most valuable to my brand? How is shopper behaviour changing? How do you maximise your brand’s value potential?
Unrivalled global coverage provided by Europanel's partners and affiliates
Select a Country
to view its information
Panel Size
Will be displayed here.
Methodology
Will be displayed here.
-
•
-
-
•
-
-
•
-
•
-
- • Multiple Partners
Our Partners
Consumer behaviour experts from the best research companies worldwide
Europanel is a non-exclusive collaboration that brings together world-leading household purchase panels, to provide our clients with exceptional insight into consumer purchase behaviour at a global, regional or multi-country level.
- 1000’s of combined years of experience
- Connected and collaborative
- Consumer, category and brand experts
- Cross agency problem-solving and innovation
Partners
Affiliates
Partners
Affiliates
Global data solutions
Unlock the power of global data with instant access to our intuitive online platform
- Align your market view globally
- Unlock the power of connected, cross-country strategies
- Complex data sets, simply delivered using a consistent language and structure worldwide
Stay up to date
Client Access
Get in touch
