Duplication Maps
Who do i compete with, why and where in what space?
Trial & Repeat
Is my launch successful - is it on track; if not, what do I have to fix?
Real or Deal
Is my promotional investment driving sales or just rewarding loyalists?
HML
How stable is my buyer base - is my bucket leaking?
Buyer Churn
How many committed buyers do I have and how important are they to me?
Switching
Why am I winning/losing - which of my competitors am I hurting and who is hurting me?
Repertoire
What other brands do my buyers buy and why?
