Important Kantar & CPS GfK communication on Europanel collaboration Read More

Revealing the pathways to
brand growth

By maximising consumer response and driving competitiveness

Answering the big questions

  • What drives growth?
  • What maximises buyer acquisition?
  • What marketing actions create the biggest impact?

Mix Optimisation to maximise growth

Powered by BG20

The biggest FMCG consumer database worldwide.

Growing dynamically it currently covers 33 countries, 86 categories and more than 25,000 brands.