Kantar & YouGov communication on Europanel collaboration | 15.01.2024

Following the completion of YouGov's acquisition of CPS GfK, and as founding parties of the Europanel collaboration, Kantar Worldpanel and YouGov, re-iterate our commitment to the Europanel collaboration and our continued services to clients through the Europanel collaboration.

About Europanel

Europanel is a non-exclusive contractual collaboration that brings together world-leading household complementary purchase panels, to provide our clients with exceptional insight into consumer purchase behaviour at a global, regional or multi-country level.

Europanel provides customers on request with an integrated, harmonised, multi-country view of panel data across Kantar, YouGov and other partners including Ipsos, Intage, and others.

Europanel currently offers a coverage of over 62 countries around the world!

Europanel services

Europanel provides an integration of data, insights, and service across different panel providers.

The Europanel team provide our customers with multi-country expertise, support and inspiration for the creation and activation of effective strategies for our clients' sustainable brand growth, portfolio strategy, channel management, pricing and promotion, innovation, consumer understanding, economic and consumer trends, and many other topics relating to the FMCG industry.

Europanel fulfils a role that its founding parties cannot offer on their own; namely to provide a truly global, harmonised, integrated view of consumer behaviour.

Europanel can not only provide harmonised data views, but also harmonised special analyses across the various panel vendors at the request of clients.

Continued improvement and investment

During 2023 there has been a significant amount of investment into Europanel to improve the operating processes and procedures of the partnership to ensure we remain client focused and compliant in its ways of working.

Europanel continues to be at the centre of important innovations for the panel research business, assisting clients with world-class insights and helping their businesses perform better. More information is available at https://europanel.com.

It is our desire to continue to support and strengthen the Europanel project to compliantly provide, on client request, high-quality integration and insight services for many years to come.

Stefan Heremans, acting CEO Consumer Panel Services | YouGov:

"Europanel has been bringing together the best of global consumer panel services for our clients since 1964. They are critical for our clients and the FMCG/Retail industry around the world in bringing global consumer panel insights to life to drive brand and category growth.

We are delighted, as part of the YouGov family, to be able to continue and strengthen the support of the Europanel collaboration and to further enhance the value they can bring to our clients."

Nick Ross-Gower, CCO, Kantar Worldpanel:

"We are delighted to be extending our partnership to YouGov as the new owners of the CPS GfK business.

Europanel provides an essential and important role in bringing global panel to our multinational clients and we have every intention of continuing to invest in and enhance this fantastic team for the future."

For further information contact:
Lisa White, Marketing Manager
understand@europanel.com